How to use video to outdo competitors

If your budget doesn’t stretch to millions but you’d still like to explore the opportunities that video content can give you, here are five top reasons why using video will help you stand out against your competition:

1.Ninety per cent of information understood by the brain is visual.
This implies that rather than drowning your viewers with text heavy articles (as much as we love great copy), a simple two-minute video is more effective at passing the same information across and boosting memory recall.

2. Seven out of 10 people view brands in a more positive light after watching interesting video content from them.
It’s all about recognition and relevance for your target customers. If you focus on content that is educational, entertaining, inspiring and informative, your potential customers will trust you more, recognise your brand and even spread the word (by liking, sharing and retweeting your content to their peer groups).

3. Video accounts for 69% of all consumer internet traffic.
There’s no doubt that video is on the way up and that brands will have to start creating film content in order to reach their target audiences. By 2020, video will account for 79% of all global internet traffic!

4. One in three Britons watch a YouTube video at least once a week.
That’s a weekly audience of 20 million in the UK alone. YouTube is now owned by Google and is the UK’s second biggest search engine, so having video content that’s relevant to your customers also helps you with Search Engine Optimisation (SEO).

5. The brain processes visual information 60,000 times faster and more effectively than text. People spend on average 28% of their online time on social networks. Brands that engage readers with quality visual and video content have the benefit of standing out in what is an increasingly crowded space.

Video content is here to stay. Brands that want to appeal to customers should adopt a content centred approach if they want to continue to grow their online presence.

Rachel Clark is a Director at Wrapped PR, a communications agency that helps companies offer truly great content, whether on the web, via social, blogs or in the press. We work at a strategic level to diagnose issues and identify opportunities to inspire, educate and delight your target audiences with campaigns that cut through the noise. @rachelmclarkpr

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