Case study: visitor attraction PR strategy

When William’s Den, a brand new £3.5m family attraction approached us to help them launch, we couldn’t resist the challenge.

This indoor meets outdoor play adventure and tourist attraction on the Yorkshire Wolds opened its doors for the first time ever this summer.

PR and social media played an essential role in the launch, with many mums, dads and grandparents active on social media, especially Facebook.

Extensive social media activity including promoted posts, competitions and an insider’s view pre launch mean that the brand now has over 12,000 likes on Facebook.

PR has reached millions via national media coverage from The Guardian, The Mirror, The Telegraph and The Sun.

We’ve also overseen a programme specifically aimed at parenting and travel bloggers, inviting them to the Den with their families in return for reviews and social media posts.

The Wrapped branding team has created a beautiful website, advised on photography and many of the key design elements, including signage within the den.

Results: William’s Den received a 9/10 review from The Guardian and it attracted over 140,000 visitors in its first 14 months of opening.

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