improve-retail-sales-with-pr

Increasing retail sales with Fellowes through PR

The problem

Fellowes makes the world’s toughest shredders for many of the world’s leading businesses. The company has offices worldwide and has been creating office products for over 100 years. 

The Fellowes marketing team approached Wrapped PR with a brief to raise profile for its brand with business decision makers. 

The communications strategy

Knowing that GDPR would be a media hotbed of activity in 2018, Wrapped PR created new research to show how many businesses were underprepared for the reality of GDPR.

Working closely with independent research company Censuswide and GDPR expert Sammy Bartley, we created newsworthy survey questions around the security risks that UK businesses were still taking before the GDPR deadline in May.

Media targets focused on business publications that were being read by Fellowes’ target audience, which includes HR Directors, Personal Assistants, Office Managers and business leaders.

Results

The media coverage we generated around the May GDPR deadline reached over 15.2million potential customers and Fellowes had its best month ever for shredder sales. 

There was a 30% increase in sales yr on yr to nearly £1M in the UK for Fellowes shredders around GDPR, demonstrating how important the message of document security is to business.